As technology and new developments come along then so do the opportunities for this to be applied to advertising copy. From the early days of printing words and pictures using printing blocks and typeset wording through to the modern digital age, we follow the changes in technology through its application in advertising showing items from the archive.

See examples of block printing from the 1850s; beautiful engravings from the late 19th century; the introduction of colour printing and the growth of the commercial artist; its gradual replacement by photography and then the unlimited opportunities for creativity offered by the digital age.

Max 6 participants. BOOKING ESSENTIAL