Part 2 of this article on creativity in printed advertising covered the advent of bold imagery up to the early 1930s – including the very important area of motor car advertising, where the value of the car justified the creation of dramatic and enticing advertisements, often in the most expensive publications. In Part 3 we shall look at more of these motor car advertisements in the ‘Golden Age’ of the 1930s, and at  the way in which creativity in advertising had to grow up in the challenging years just before and after World War II.

We have replicated the text here:

“Somewhere west of Laramie there’s a broncho-busting, steer-roping girl who knows what I’m talking about. She can tell what a sassy pony, that’s a cross between greased lightning and the place where it hits, can do with eleven hundred pounds of steel and action when he’s going high, wide and handsome.  The truth is—the Playboy was built for her.”