Latest Acquisitions (March 2024)

Explore some of the latest acquisitions we’ve added to the archive…

Fattorini has used two very Scottish items to appeal to the readers of The Book of the Braemar Gathering in 1968. Fattorini still thrives today in Birmingham.

This advertisement appeared in Essex Countryside magazine in 1956. There is no award-winning photography here, but the image and copy accurately target the desired customer base.

HP Sauce advertisements in the 1950s had a wide range of themes. This one from 1952 admits that the image was chosen just because HP liked it - and people like HP Sauce. Simple.

This HP Sauce advertisement from 1958 has many things going for it: clever mixing of photography and graphic design; subtle humour; and a quiet reminder that Her Majesty likes it.

A clever play on words in this HP Sauce advertisement from 1954, with strikingly effective use of simple illustration and no background. It may take a few seconds to get the joke.

Business-to-business advertising has very different objectives to those aimed at the consumer. Here in 1957 ICI is simply stating the properties and availability of its titanium. With a high-quality reference to an aeroplane where it is used.