Motor Sport
Our good friend Guy Loveridge has just donated about 800 copies of Motor Sport magazine, extending from 1951 to 1986. We already had some Motor Sports, but these are most welcome as they will help fill gaps and we can use the duplicates for our advert product files.
Motor Sport as a title has its roots in the 1920s and survives as a venerable and reliable source of information relating to, well, motor sport. In the late 1930s it absorbed a rival magazine Speed, and the resulting magazine was briefly paraded as Motor Sport incorporating Speed. Our run coincides with the editorship of Bill Boddy, whose name is synonymous with the magazine – he was editor from the 1930s until 1991.
We’re showing some sample adverts here from a 1955 edition. Full-page adverts for the Austin Healey range hark back to a simpler time, and the Ashley Laminates advert (unusual for this type of company, being a full-pager) gives us a reminder that the 1950s and 1960s were the age of fibreglass specials. The advert for the Ford Zodiac is again much of its time, with a photograph of a glamorous couple under the heading ‘Falling in Love’, and an artist’s impression of the car underneath. As is so often the case in these adverts, the artist remains uncredited.
Our thanks to Guy for not just donating them but for bringing them in his car (on its bump stops!) from over the Pennines.
