Richard Roberts Richard Roberts

Pyrene and their fire engines

A Scottish Engineer whose idea for a fire extinguisher failed to get financial support in Britain moved to America and in 1907 founded a new company. In 1909 this company became known as the “Pyrene Company of Delaware”…

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Peter Moss. Peter Moss.

Creativity in printed advertising - Part 3: Challenging Times

Part 2 of this article on creativity in printed advertising covered the advent of bold imagery up to the early 1930s – including the very important area of motor car advertising, where the value of the car justified the creation of dramatic and enticing advertisements, often in the most expensive publications. In Part 3 we shall look at more of these motor car advertisements in the ‘Golden Age’ of the 1930s, and at the way in which creativity in advertising had to grow up in the challenging years just before and after World War II.

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Richard A Roberts. Richard A Roberts.

Volunteer Feature: Sukriti Mehta

Our newest volunteer, Sukriti, gives a rundown of how she came across the archive, her background in marketing and how she plans to help the archive achieve its goals!

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Peter Moss. Peter Moss.

Creativity in printed advertising - Part 2: The illustration revolution

Part 1 of this article on creativity in printed advertising covered the early period from the 1890s to the mid-1920s when photogravure and colour brought remarkable advances in the ability of such advertising to engage and attract readers. Here in Part 2 we cover the advent of even bolder imagery up to the early 1930s…

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